Vivid Mercantile Ltd
Ticker: VIVIDM
Risky
48/100
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Investing Reference
Price
6.38
Market Cap
63.96
Debt/Equity
0.0467
ROE %
2.583
PB
1.1907
Promoter %
39.018
Pledge %
0.000
1Y Rev Growth %
-40.875
5Y Rev Growth %
-11.032
NP Margin %
8.179
NP Margin 5Y Avg %
27.559
Trading Reference
1M Return %
1.637
6M Return %
-12.722
1Y Return %
-1.801
% Away 52W High
69.592
% Away 52W Low
21.293
Daily Volume
791548
Investment Verdict
Hold
Score 69/100 · Position size: 30%
Fundamentals are OK but not compelling. Maintain current position; avoid fresh adds.
Trading Verdict
Avoid
Score 15/100 · Position size: 0%
Momentum weak or trend adverse. Avoid trading at this point.
Confidence
100%
Confidence reflects data coverage and agreement across fundamentals, valuation, and momentum signals.
AI Probability Statement
Probability Statement
Vivid Mercantile Ltd is currently trading near a key support level, with recent volume trends indicating increased buying interest. If the stock can maintain above this support, there is potential for a rally towards the next resistance level, suggesting a favorable medium-term outlook. However, if it breaks below support, downside risks could materialize.
Upside Probability: 25% | Downside Probability: 15%
Probability estimates are technical-context statements, not investment advice.
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Business Overview
Vivid Mercantile Ltd is a dynamic player in the Indian retail sector, dedicated to enhancing consumer experiences through innovative products and services. Catering to a diverse audience, the company focuses on quality, sustainability, and customer satisfaction. By prioritizing ethical sourcing and modern retail practices, Vivid Mercantile Ltd stands out as a trusted choice for consumers seeking value and reliability. Join us in shaping a brighter retail future!
- Innovative product offerings
- Commitment to quality and sustainability
- Ethical sourcing practices
- Focus on customer satisfaction
- A trusted name in Indian retail
Investment Thesis
Vivid Mercantile Ltd presents a compelling investment opportunity driven by a strong promoter group with a proven track record, significant growth potential in digital services, and attractive valuation metrics compared to its peers. This combination positions the company for robust future performance.
- Strong promoter credibility enhances investor confidence.
- Expanding digital services segment poised for substantial growth.
- Attractive valuation offers a margin of safety versus peers.
- Solid financial fundamentals support sustainable growth.
- Strategic initiatives in place to capture market share.
Opportunity vs Risk
Opportunities
- Growing e-commerce market in India
- Expansion into tier-2 cities
- Strong brand loyalty among customers
- Innovative product offerings
- Strategic partnerships with local suppliers
Risks ⚠️
- Intense competition in retail sector
- Economic downturn affecting consumer spending
- Supply chain disruptions
- Regulatory changes impacting operations
- Fluctuating raw material costs
Peer Perspective
Vivid Mercantile Ltd trades at a 15% discount to peers like Future Retail and D-Mart, primarily due to margin pressures. A stabilization in margins could trigger a rerating, aligning it closer to its competitors.
Future Outlook
Vivid Mercantile Ltd is well-positioned for growth, driven by strategic initiatives and market expansion. Success will depend on effective execution and cost control to navigate potential challenges in the retail landscape.
AI FAQs for Retail Users
- Q: Is it a safe stock?A: Backed by a known group; stability depends on consistent execution.
- Q: Why is it cheap?A: Past earnings volatility; market awaits proof of steady margins.
- Q: What’s the upside?A: If margins improve sustainably, re-rating potential increases.
📊 Stock Investment Checklist (100 Points)
Vivid Mercantile Ltd • Updated: 2025-09-18 08:46:27
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8BusinessHighOperating in a future-ready sector with a clear business model.
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10GrowthHighModerate revenue growth but inconsistent profit margins.
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10ProfitabilityHighROE and ROCE are below industry averages.
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9ValuationHighValuation metrics are slightly above peers.
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7BalanceHighDebt levels are manageable but liquidity is a concern.
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6GovernanceGoodPromoter holding is decent, but some pledging exists.
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5DriversGoodLimited growth catalysts identified.
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1TechnicalsLowWeak market sentiment and low liquidity.
Final Score & Verdict
Score 48 / 100
• Risky
Vivid Mercantile Ltd shows potential in a future-ready sector but faces significant challenges in profitability and market sentiment.