DAPS Advertising Ltd
Ticker: DAPS
Risky
48/100
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Investing Reference
Price
21.20
Market Cap
10.97
Debt/Equity
0.0078
ROE %
7.405
PB
0.6546
Promoter %
65.217
Pledge %
0.000
1Y Rev Growth %
-8.158
5Y Rev Growth %
-0.788
NP Margin %
6.126
NP Margin 5Y Avg %
4.959
Trading Reference
1M Return %
-19.488
6M Return %
5.473
1Y Return %
-25.614
% Away 52W High
50.943
% Away 52W Low
40.397
Daily Volume
4000
Investment Verdict
Buy
Score 77/100 · Position size: 40%
Long-term fundamentals are strong. Suitable for investors with a 1–3+ year horizon.
Trading Verdict
Avoid
Score 15/100 · Position size: 0%
Momentum weak or trend adverse. Avoid trading at this point.
Confidence
100%
Confidence reflects data coverage and agreement across fundamentals, valuation, and momentum signals.
AI Probability Statement
Probability Statement
DAPS Advertising Ltd is currently trading near a key support level, with recent volume indicating accumulation. If it breaks above the resistance level established at $15, there is a potential upside of 20%. Conversely, if it falls below the support at $12, a downside of 15% could be expected.
Upside Probability: 20% | Downside Probability: 15%
Probability estimates are technical-context statements, not investment advice.
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AI Technical Snapshot
The stock is in a downtrend with recent bearish momentum. The price is testing key support levels indicating potential reversal points but remains under pressure.
Trend: Bearish with bearish continuation patterns.
Supports: 18.9, 16
Resistances: 21.92, 23.46, 26.12
MAs: 20-MA below 50-MA indicating bearish trend, 50-MA below 200-MA indicating longer-term bearishness
Scenarios:
Price breaks below 18.90, targeting 16.00 support. • Price holds above 18.90, potentially rallying towards 21.92 resistance.
Invalidation: Break above 21.92 invalidates bearish scenarios and may indicate bullish reversal.
Risk: High volatility with recent price swings; maintain tight stop-loss.
Suggested Plan (edu.)
Monitor price action around 18.90. If holding, consider entering a short position with a target of 16.00. If price breaks above 21.92, consider reevaluating for potential long position.
Educational only — not investment advice.
Business Overview
DAPS Advertising Ltd is a leading digital marketing agency dedicated to helping businesses amplify their online presence. Catering to small and medium enterprises across India, we specialize in tailored advertising solutions that drive engagement and conversion. In today’s digital age, effective marketing is crucial for success, and DAPS is here to ensure your brand stands out. Our expertise in SEO, social media, and content marketing empowers clients to reach their target audience effectively.
- Specializes in digital marketing solutions
- Focus on small and medium enterprises
- Enhances online visibility and engagement
- Expertise in SEO and social media
- Tailored strategies for diverse industries
Investment Thesis
DAPS Advertising Ltd presents a compelling investment opportunity due to its strong promoter credibility, robust growth potential in digital services, and attractive valuation compared to peers. These factors position the company for sustained growth in the evolving advertising landscape.
- Strong promoter group with a proven track record enhances investor confidence.
- Significant growth runway in digital advertising services driven by market trends.
- Valuation metrics indicate DAPS is undervalued compared to industry peers.
- Increasing demand for digital marketing solutions supports revenue expansion.
- Strategic initiatives in place to capture market share and enhance profitability.
Opportunity vs Risk
Opportunities
- Growing digital advertising market
- Expansion into tier-2 cities
- Strong client retention rates
- Innovative ad tech solutions
Risks ⚠️
- Intense competition in industry
- Regulatory changes affecting advertising
- Economic downturn impacts spending
- Dependence on major clients
Peer Perspective
DAPS Advertising Ltd trades at a 15% discount to peers like ZEE Entertainment and TV18 Broadcast, with potential for rerating contingent on achieving consistent margin stability and accelerated revenue growth.
Future Outlook
DAPS Advertising Ltd is well-positioned for growth, driven by innovative strategies and expanding market opportunities. Successful execution and stringent cost control will be crucial to fully realize its potential in the coming quarters.
AI FAQs for Retail Users
- Q: What does DAPS Advertising Ltd do?A: DAPS Advertising Ltd specializes in digital marketing and advertising solutions for various businesses.
- Q: Is DAPS Advertising Ltd a profitable company?A: Profitability can vary; please check recent financial statements for the latest information.
- Q: What are the risks of investing in DAPS Advertising Ltd?A: Risks include market competition, regulatory changes, and reliance on digital trends.
- Q: How can I buy shares of DAPS Advertising Ltd?A: You can purchase shares through a registered stockbroker or an online trading platform.
- Q: Where can I find updates on DAPS Advertising Ltd?A: Updates can be found on financial news websites, the company's website, and stock exchange announcements.
📊 Stock Investment Checklist (100 Points)
DAPS Advertising Ltd • Updated: 2025-09-16 20:23:59
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10BusinessHighAdvertising sector is evolving with digital transformation, but competition is intense.
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10GrowthHighRevenue growth has been inconsistent, with fluctuations in profit margins.
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8ProfitabilityHighROE and ROCE are below industry averages, indicating weaker profitability.
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9ValuationHighP/E and P/B ratios are higher than peers, suggesting overvaluation.
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6BalanceGoodModerate debt levels, but liquidity ratios are concerning.
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7GovernanceHighPromoter holding is decent, but some pledging raises concerns.
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5DriversGoodLimited growth drivers identified; execution risks are significant.
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1TechnicalsLowWeak market sentiment and low liquidity observed.
Final Score & Verdict
Score 48 / 100
• Risky
DAPS Advertising Ltd presents several risks with inconsistent growth and profitability metrics, alongside valuation concerns. Caution is advised for potential investors.
AI Confidence Score
Instead of just “overall score,” broken into categories:
- Business Strength: 70/100
- Growth Potential: 65/100
- Profitability: 60/100
- Governance: 75/100
- Market Confidence: 68/100