Senco Gold Ltd
Ticker: SENCO
Decent
68/100
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Investing Reference
Price
315.25
Market Cap
5161.22
Debt/Equity
1.0452
ROE %
9.551
PB
2.6195
Promoter %
64.384
Pledge %
0.000
1Y Rev Growth %
20.799
5Y Rev Growth %
NP Margin %
2.496
NP Margin 5Y Avg %
3.143
Trading Reference
1M Return %
-15.973
6M Return %
-6.896
1Y Return %
-54.911
% Away 52W High
128.763
% Away 52W Low
38.632
Daily Volume
611043
Investment Verdict
Hold
Score 62/100 · Position size: 30%
Fundamentals are OK but not compelling. Maintain current position; avoid fresh adds.
Trading Verdict
Avoid
Score 16/100 · Position size: 0%
Momentum weak or trend adverse. Avoid trading at this point.
Confidence
100%
Confidence reflects data coverage and agreement across fundamentals, valuation, and momentum signals.
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Business Overview
Senco Gold Ltd is a leading jewelry manufacturer and retailer in India, renowned for its exquisite craftsmanship and diverse product range. Catering to a wide audience, from traditional to contemporary tastes, Senco Gold has established itself as a go-to brand for quality and trust. The company’s commitment to ethical sourcing and customer satisfaction makes it a preferred choice for jewelry lovers across the country.
- Established brand with a rich heritage
- Wide range of traditional and modern designs
- Focus on ethical sourcing and quality
- Strong customer loyalty and trust
- Extensive retail network across India
Investment Thesis
Senco Gold Ltd stands out as a compelling investment opportunity due to its strong promoter credibility, significant growth potential in digital services, and attractive valuation compared to peers. These factors position the company for sustained growth in the evolving retail landscape.
- Strong promoter group with a proven track record in the gold and jewelry sector.
- Robust digital services expansion, tapping into the growing online consumer base.
- Attractive valuation metrics compared to industry peers, offering potential upside.
- Established brand reputation enhances customer loyalty and market presence.
- Diverse product offerings cater to a wide range of consumer preferences.
Opportunity vs Risk
Opportunities
- Growing demand for gold jewelry
- Expansion into new markets
- Strong brand recognition
- Rising gold prices
- Diversification of product range
Risks ⚠️
- Fluctuating gold prices
- Regulatory changes in retail
- High competition in market
- Economic downturn impacts sales
- Supply chain disruptions
Peer Perspective
Senco Gold Ltd trades at a slight premium to peers like Titan Company and PC Jeweller, reflecting its strong brand presence. A sustained improvement in margins and growth acceleration could trigger a rerating.
📊 Stock Investment Checklist (100 Points)
Senco Gold Ltd • Updated: 2025-09-17 16:37:54
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10BusinessHighThe gold and jewelry sector is stable but faces challenges from changing consumer preferences.
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10GrowthHighRevenue growth has been inconsistent, with fluctuations in demand impacting profitability.
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10ProfitabilityHighROE and ROCE are moderate, but cash flow generation is inconsistent.
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8ValuationHighValuation ratios are slightly above industry averages, indicating potential overvaluation.
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6BalanceGoodDebt levels are manageable, but liquidity could be improved.
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7GovernanceHighPromoter holding is strong, but there are concerns about transparency.
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5DriversGoodGrowth drivers are limited, with execution risks in expanding market presence.
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5TechnicalsGoodMarket sentiment is neutral, with low trading volumes affecting liquidity.
Final Score & Verdict
Score 68 / 100
• Decent
Senco Gold Ltd shows potential but faces several challenges that could impact future performance. Investors should proceed with caution.
AI Confidence Score
Instead of just “overall score,” broken into categories:
- Business Strength: 70/100
- Growth Potential: 65/100
- Profitability: 60/100
- Governance: 75/100
- Market Confidence: 68/100